Category Archives: Do Your Dream

Do Your Dream | Anna Hollingsworth

When I was 20, my friend Danny introduced me to a tiny girl in our university cafeteria.  Danny had to run to class, but the girl and I ended up sitting for hours at one of the long tables, talking about boys and our parents and our dreams, until the cafeteria staff started vacuuming the floors around us and giving us strange looks.

A few days later, the girl and I were driving around town, looking for an apartment to share.

Our junior year, we lived in a beautiful apartment in a sketchy neighborhood, where we nursed each others’ heartbreaks and learned from each other about selflessness and sharing and friendship.  She introduced me to some music and art and people that are still my favourites today, 10 years later.

Her name was Anna Naphtali Newman.  There is more to our friendship story, but that is for another day.

Today is for this: for me to present to you my friend Anna – one of my favourite photographers and entrepreneurs.

AnnaProfile

Name: Anna Naphtali Hollingsworth

Age: a young 31

Location: Charlotte, North Carolina

Business name: Anna Naphtali Photography & Creative Living: Editorial, Wedding Photography & Styling

and

The Colorful Living Project: Creative Project blog.

 

How did your dream begin?  I’ve been living & dreaming of a creative life really since childhood. My first creative venture was crafting these little bows out of paper and selling them by the street for 10 cents. I sold one- but it was my first sale as a 7 year old.

For years I’ve been scheming, daydreaming and trying a little of everything. That’s how The Colorful Living Project began. When most people go out and have relationships, I’ve usually been the one at home, building something, painting, experimenting with different mediums. (Remember you’d come home to a mess quite often when we lived together ;) ). I still do the same things, I am just a little more refined in my approach, and focused about my goals & projects.

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What was the thing that finally gave you the courage to start?  I used to cater events for some of the elite in my city. I’d be serving crabcakes in mansions with sculptures and waterfalls and I’d daydream – wherever I was – about what I was going to do with myself, and I’d let my jobs inspire me even though I was the one washing dishes in the back oftentimes. Frequently, these amazing clients would ask for my personal business card – to hire me for their own personal parties. So I went home and created The Colorful Living Project to show these clients I could do anything and everything creative. (Of course it was a completely different site then, so you won’t find any of those posts on my current site.)

For photography- I’ve been carrying my camera around with every creative venture. I used to shadow other professionals on shoots for fun – just because I loved shooting and creating and understanding camera process.  I never thought it would ever be a business like it is now – I just wanted to create beautiful images with my camera for fun. So it’s like I’d work during the week, and shoot in my spare time. The courage came when my first wedding client asked if I’d shoot her wedding for $500.00 because she loved my work so much. This was the beginning of several more requests…

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What has been the biggest surprise about owning your own business?  The biggest surprise to me is that I actually own my own business! ;) Sometimes when I’m booking clients, going to meetings, doing my taxes and cashing those checks, I get filled with giddy joy and thankfulness and think, “I cannot believe I’m getting paid to do what I love and feel creatively fulfilled.”

Building a business is such a slow progression, at least it was for me. It’s years of work and building- so sometimes I just can’t believe I’m finally here and struggle with the mentality that this won’t last long.

Have you made any embarrassing mistakes?  Dear Lord, of course. Many of them are wardrobe malfunctions. My shoe broke once during a wedding, like the sole came almost completely off, but just enough stuck on there to where I had to walk like a limping duck… and go in the bathroom and saw off the bottom before the reception…

What advice would you give to someone trying to get the courage up to start their own business? This is a complex question. It totally depends on what the business is, where the person is in their skill, investment etc… I have a lot of friends who start up “businesses” without thinking them through and sacrificing a lot of money and time and in the end going in debt because they didn’t have a plan. If you are going to spend money, quit your job or put your family at risk financially: HAVE A PLAN.

Have goals, and keep yourself accountable to them. Otherwise, you can build as you go. You can begin offering your services on the side as you go, you can take your time building and without sacrificing everything on the line. I was doing my dream since I was a child, creating, shooting etc… I just wasn’t getting paid for it until the past several years. I look at it like moving from a freelancer to a business owner. I still freelance other things here and there, but now my business is more the focus. When I started out, freelancing was the way to make money and the business was a slow build.

What has been the single best investment you’ve made in your business? Honestly, at this point- my 50 1.2 lens and attending workshops. They’re expensive, but the value is better than going to school for 4 years and having a degree I don’t use. (PS – I’m hosting workshops starting Spring 2013 if you’re interested!)

Is there anything you miss about life before being a business owner? Not really. Sometimes I miss getting dressed up and working for a big company and feeling important and making a steady salary. But now I can work in my pajamas or travel to the beach and work…a way better trade.

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What inspires you? Often when I need inspiration, it’s because I need something to refresh me, creatively, spiritually etc…

There are places on the web I go for quick inspiration, to get ideas, renewed color palettes, or to study the composition of other artists I admire. But often inspiration comes from sitting in the quiet, when it’s available, writing my thoughts, listening to music, going for a walk, exploring somewhere new. Sometimes getting out of my office and being around other people does it for me.

What has been your proudest creative moment? I have had a great year, my photographs made it into The New York Times, although they weren’t that great because it was a picture taken from a debate between Harvard & Columbia – not that riveting. But I was pretty excited when I was interviewed on The Fashion Spot with Nigel Barker for photography & modeling advice. All those years watching top model – I never dreamed I’d ever be included in an article giving advice alongside of him.

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Any artists/women/entrepreneurs/anyone you really look up to? My grandmother runs a bed & breakfast/retreat center and has for as long as I can remember. She runs the books, the scheduling, the ordering, cooks the food and takes care of really everything. She was the person who introduced me to Martha Stewart, and in a time when women didn’t go to school as often – she went to culinary school. When people eat the food she prepares, they often end up crying, never wanting to leave or becoming life-long friends of my grandparents. They are everything I want to be.

How many hours a week do you work (be honest!)? Totally depends on the season. I used to work 40 hours, deep into the night. But truthfully, I’ve really worked on developing my aesthetic and can move much more quickly and shoot what I’m looking for in camera without having to do much edit work… But then there’s the whole blogging, submitting, advertising world that takes forever… I’m thinking of hiring an assistant to handle that at some point. So maybe 20 hours? Work & random facebook stalking sometimes mesh and I don’t know how long I’ve been doing either ;) .

You’ve got $100 extra to spend on something for your business – what’s it going to be? I need a lot more than $100 for my upcoming updates. But if it’s just laying around, I’d probably purchase some office & packaging supplies- that’s my weakness and favorite part of being a business owner ;) .

What one thing makes your life so much easier? Having good equipment – and knowing how to use it.


What calms you? Breathing, worship music, forgiving

Accountant or DIY Finances? DIY EVERYTHING!!!!

When you’re working, do you like noise or silence? Music almost always.

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Do Your Dream | The Vaughn Sisters

Is bravery genetic?  What about creativity?  Entrepreneurship?

Awesomeness?

That’s what I’m wondering, and what you’ll be wondering, too, once you read this interview with the FOUR Vaughn sisters.

I met twins Kim and Jill in college, when we hung out in the same group of friends and spent the weekends (and, okay, weeknights, too) staying up way too late with our friends at their smelly boy apartment.

A few years ago, I hooked up with Kim again when I was living in North Carolina and looking for a new hair girl.  I found out Kim had opened her own salon.  Then I met her other sister, Amanda, who had just moved home and launched her own clothing line after living in Philadelphia for years and working as a designer for Urban Outfitters.  Then, I found out Jill had started a business with her mom.  And THEN I found out they had yet another sister and – you’ll never guess – she owns a photography business.

Anyway, all that to say, I’m totally excited to introduce you to this family of dreamers.

(as an aside, it’s a tiny bit tricky interviewing four girls at the same time, so…Godspeed)

(L-R): Jennifer Vaughn, Kim Vaughn Sorrell, Amanda Vaughn-Redmon, and Jill Vaughn Eversole

Your business(es):

Jennifer: Jennifer Vaughn Photography

Kim:  Renewal Hair & Boutique. We offer all hair services, waxing and cosmetics. We also have Formation Boutique in the salon that clients are welcome to look through and shop while they wait.

Amanda: FORMATION - a clothing and accessories line (using new and vintage fabrications)

Jill: The Kids’ Clubhouse is an after-school care and summer camp program for school-aged children.

Your location: North Carolina

How did your dream begin? 

Kim: My dream began as a child. I was very fortunate to know as a young girl what I wanted to be in life.  I always loved the opportunity to get my hands in someone’s hair, whether it was coloring my sister’s hair down in the garage in high school or styling my friend’s hair for prom. Whatever the case, I was all on it. I loved being able to mold something into such beauty with my fingers.

Jennifer: In high school. I took a class at the Career Center off campus and fell in love with how the camera could capture a moment forever. I loved working late nights in the darkroom making images come to life.

Amanda: I started thinking up crazy outfits to where as a young child, and started sketching and bringing them to life as a young teenager. It seemed only natural that I would follow my dreams through design school and land in the fashion industry.

Jill: I took a job as my mom’s assistant several years ago at an after-school care program because, quite honestly, I needed a full-time job.  At this point, I had no idea what I wanted to do with my life. It wasn’t until about a year later that I realized how much I actually enjoyed working with kids and their families! My dream really started when I began thinking about how much I believed my mom and I could accomplish if we started our own business.

What finally gave you the courage to start? 

Amanda: The support and encouragement from family, friends and instructors.

Jennifer: Well, after graduating college with a photography degree, I didn’t think I had any other direction to go! And with my family’s support I was able to take that next step.

Kim: To be honest, I had always thought of owning my own salon, but had kind-of settled in as a booth renter. I was actually somewhat forced into owning a place, which turned out to be a huge blessing. The salon I was working at unfortunately came to an end and I found myself at a crossroads. I could either start searching for a new place, which meant starting all over as “the new girl” or I could finally step out and do my own thing. So, here I am.

Jill: Several people started coming up to us and telling us that we should start our own business. When we saw that other people really believed in us, it gave us the courage to actually believe in ourselves.

Kim, making someone beautiful.

What has been the biggest surprise about owning your own business? 

Jennifer: I’m surprised at how quickly word of mouth helps grow a business. Seems like one job leads to another, and another, and so on.

Amanda: Well, I found that staying “on top of it” carries a lot more weight…especially when you’re producing each garment yourself.

Amanda, creating something I definitely want to wear.

Have you made any embarrassing mistakes?

Jill: We recently hosted an art contest at our place. One of my kindergarteners was so excited about her artwork being displayed on the wall. As we were looking for it, I realized I had actually thrown her picture away. I felt so bad. The good news…she drew another and actually won 1st place, so it all worked out!

Amanda: Of course! I have made the mistake of sewing “right side” to “wrong side”, and in sewing terms that means ripping out the seams and starting all over!

What advice would you give to someone trying to get the courage up to start their own business? 

Jennifer: You never know until you try. Surround yourself with supportive and encouraging friends and family and whether you succeed or fail, they will be with you the whole journey.

Jill: I believe that when God created me, He had some really great ideas of how He was going to use my talents. If I had not followed that feeling inside of me, then I really could have missed out on such a huge blessing. So, my advice would be to not let fear, doubt, and other people’s negative opinions keep you from doing what you believe you were made to do!

What inspires you? 

Kim: This is going to sound super cheesy and cliché, but I am truly inspired in helping people.  I have done so many of my clients for years, that they really have become friends of mine. When I see them come in and life has just been hard on them, I do my best to lift them up. So many people look at a stylist as “just” a stylist. However, it goes so much deeper for me. I have always made it a goal to make my clients feel special and lift their spirits. I am so encouraged to see them walk out of the salon with a little more bounce in their step. That is what it is all about.

Jennifer: People in their own environment and style, colors, shapes. Pretty much anything “outside of the box”. I’m always looking at magazines for inspiration. And of course other photographers.

Jennifer with one of her vintage cameras.

What has been your proudest creative moment?

Amanda: My proudest moments have been when a customer will turn to me and tell me just how much they love my style, and how they have not seen anything like it before. That makes me want to go back to my studio and work out some more ideas right away!

Kim: I decided in the beginning that I did not want my salon, to “simply be a hair salon”. I wanted us to be able to impact people’s lives. We have been open for about three years, and each year we’ve hosted a cut-a-thon. We offer $10 cuts, raffle prizes, food, live music and much more. Then, 100% of the money goes towards a charity or a family. Our first year, we were able to send a family to Haiti for a mission trip. Our second one, we raised money for Susie’s Law, which is an organization against animal abuse. Last, we raised money for a sweet little three-year-old girl named Lily who was suffering from leukemia. It has been amazing to see our community come together and support these events. However, one of the most touching events was actually for one of my stylists. Her husband was diagnosed with kidney failure at 30 and we hosted an event where friends and family and community could come out enjoy live music, food and donate to the family. It was a great success! I love to be able to use my talents for a greater cause.

How many hours a week do you work?

Amanda: I usually put about 15-20 hours or more into production (at the cutting table or sewing machine), but I also spend countless hours looking through magazines, blogs and sifting through thrift stores.

Kim: Well, I must say ever since I opened the salon, it is very rare to have a week under 50 hours. I have a full clientele which takes up a lot of my time, so coming in on your day off is usually required.

Jill: Now that I am no longer working for someone else, my hours are actually way more flexible than they used to be! With that being said, summertime is quite different. Last summer, I worked 12 hours straight each day for 10 weeks. Did I mention that I work with a lot of kids???

Jill, being awesome at her job.

You’ve got $100 extra to spend on something for your business – what’s it going to be? 

Amanda: I am an avid collector of fabric, so I could always use it for material supply.  

Jill: At this very moment, I would have to say a video camera. There are just too many great moments going on at work that I am missing out on!

What one thing makes your life so much easier?

Amanda: Having a supportive and involved husband. He will sometimes even go along with me to the fabric store, and he is always interested in what projects I am working on. That makes me want to keep doing what I am doing.

Kim: The fact that my hubby and family are in full support of me. I could not do what I do everyday if I felt as if I was all alone in it. I am truly blessed to have people in my life who would do anything to help me and who nonstop encourage me and my dreams.

Jennifer: Having a great family and lots of friends.

Jill: Normally, a job is stressful because of the people you are forced to work with (or work for). Because we get to choose who works for us, we can say that we have the best staff possible. It’s so much easier being surrounded by people I enjoy working with!

 …

How sweet are these girls?  I love their positivity, and their repeated reference to their supportive family.

Update: Just a few days after completing this interview, Amanda gave birth to a healthy baby boy named Dillinger!  What a blessed boy to be born into such a creative, close-knit family.  Plus, I know where he can get his first haircut.  And have some photos made.  And go after school when his mom’s working.


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Do Your Dream | Kelli Trontel

I know I say this every week, but I am SO excited to introduce you to this week’s Dream-Doer.

I first met Kelli online.  I know, I know.

But as you’ll read here, Kelli was laid off from her job at the exact same time I was laid off from mine, back in 2009.  She found a link to a post I wrote about that day, and sent me an email.

After that, I watched Kelli start her own business, and she has absolutely amazed me with her seemingly limitless creativity and generosity.  When I asked her to be a part of this series, she was so excited and gracious.  And when I got the answers from her interview back, I was so happy she’d said yes.

Kelli truly inspires and encourages me.  She has that effect on a lot of people.  And I think she’ll have that effect on you.

(Plus, she is SO. CUTE.)

Ladies (and gentlemen), please welcome Kelli Trontel.

Name: KELLI TRONTEL

Age(ish): 33 yrs

Location: Whitefish, Montana

Your businessKELLI TRONTEL PHOTOGRAPHYRED CABOOSE FROZEN YOGURT + COFFEE

… 

Your resumé in 10 words or less:  singer / songwriter / waitress / photographer / blogger / shop owner / wife / baby maker [currently growing baby #1 in my belly!]

How did your dream begin? The turning point for me was getting laid off from my “real job” which was at an advertising agency. I was  an administrative assistant [no. not working in the cool creative department]. I wasn’t being used in areas of my strengths, but I did sit in front of a computer all day which allowed me to do a lot research on what is out here – I got to follow people who were living their dream, which really inspired me.

When I got laid off…..it was such a weird feeling. I remember walking to my car and thinking “now what?!?” I was singing in a band at the time, but that was slowing coming to an end and my passion for photography was rising to new levels. My husband has always been such a huge support and encouragement to me and I remember the conversation that we had that literally gave me wings – and that was the green light to either go out and find a new job…or take a risk, work hard and start my own business. It’s such a blessing to have support in your life and timing is everything. I knew that I didn’t have long to get something up and running so when I made up my mind to jump into photography full time – I worked my booty off! It was either making photography happen or going out and getting another day job.

What was the thing that finally gave you the courage to start? I got laid off when the economy really started to shatter. So, the reality of finding another unstable job combined with the fear of not taking a perfect opportunity to start my business is what really gave me the courage.

The weekend before I got laid off from my real job, I was at church.  Our pastor told a story of a man who had died and  had an encounter with God, before coming back to life on an operating table. While he was in Heaven, God showed him the earth below. The man looked down and saw what looked like a bunch of ants roaming around in different directions. He asked God “What is this below?” And God answered “Those are all my people doing things that I have never called them to do.”

So the point of the service that day was around doing what God calls us to do with our life. Meanwhile, the very next day I was called into the CEO’s office and I was surrounded by a few of the head honchos explaining to me that “it wasn’t just me, but lay offs are taking place”…and while their mouths were moving….all I could hear was “Now GO, do what I have called you to do.”  Very powerful. A vision that is clear today as it was it 3 years ago when it happened.  Hearing those words JOLTED me….and I’ve been passionate about doing what I’VE been called to do with my life. Life is short. We have to get after it.

What has been the biggest surprise about owning your own business? The biggest surprise is simple, yet profound…..that “I can do it.” I used to believe that owning your own business was something that “other people” did. I didn’t believe that I was “smart” enough. I thought I had to “have it all together.” But those are lies….owning your own business demands more than “smarts” or “perfectionism.” It’s about VISION, PASSION and DRIVE. Yes, being organized and having “business sense” is important, but it’s a balance. No one will believe in you more than yourself – unless you have an amazing husband like me….who believes in me even when I doubt myself.

Have you made any embarrassing mistakes? Oh my. I think all new business ventures are built and grown upon mistakes. When you start something from the ground up – you are always in a constant state of TRUST. I always try and make the best decisions that I can, with the knowledge that I have at the time, but sometimes…..mistakes still happen and you have to be OK with that.

Pricing was something that was really hard for me to figure out when I first started my photography business. When I was building my portfolio I photographed people/families for FREE. I needed the experience and the work to show, while the families benefited from having photos. When I felt comfortable in my work and had enough of a portfolio built that really showcased what I was about – then I started to charge.

Here’s the embarrassing part…I was so nervous to begin charging for my services because I thought people wouldn’t go for it. I feared the rejection email after I replied with my pricing. So, I went from shooting for FREE to photographing families for $50-$75 dollars. This may seem totally fine, but what happened on FACEBOOK was not fine.

I had given my client a disc of their images and they posted everything up facebook, which was great! They were receiving all sorts of comments from friends and families, who were complimenting the images [thank goodness!], but then…IT HAPPENED…someone asked “Who was your photographer?” My client replied “Kelli Trontel. She is so awesome…and gives you the disc of photos…and is ONLY $75.”

Right then and there I had my “Wal-Mart” moment. Just to clarify, I have no problem with Wal-Mart, but Wal-Mart was not style/vibe I was going for, when it comes to BRAND.

I politely had to contact my client and explain to her how to “DELETE a comment” and said that she was the LAST photography session that I was charging that rate to.

One of my photography mentors in Nashville told me something so very wise after all of this went down. He said “I’d rather see you shoot for free than cheap. When you put a price tag on your work- you are putting a value on it. Don’t make the value of what you do come with a cheap price tag.”

This has stuck with me to this very day.

What advice would you give to someone trying to get the courage up to start their own business? Take the first step! I know too many people that just sit around and wait for the “perfect moment” to even begin…and that is rarely the case. You have to start somewhere…and so my advice would be ACTIVATE your dream and do something everyday towards that goal. No one is going to do it for you.

What has been the single best investment you’ve made in your business? NETWORKING! Time is money…and investing in my photography community really paid off. I learned from the best of the best….by putting myself out there and getting involved in others peoples lives. It wasn’t “just about me” and what I could get out others, but I volunteered my time and assisted on many photoshoots, which was so valuable. In return, I gained lifelong friendships, which continue to be helpful to me 3 years after starting my own business. We never know “too much” or get “beyond wise council.”

I also attended a few photography business workshops, which always gave me that boost of confidence. There are MANY workshops out there, but you have to beware and choose wisely. For me personally, I wasn’t as interested in actual “shooting” workshops because I had invested in a great community and had mentors that were available to me, but the BUSINESS side was invaluable. It was great to hear from people doing what I was doing…and making a living at it. Covering topics such as BRANDING, CLIENT EXPERIENCE etc…things that would set me a part from a very saturated industry.

What obstacles have you had to overcome? In 2010, my husband and I packed our bags and moved from Nashville, TN to Whitefish, MT. We moved to be near family and to start our own business – together. We opened up the RED CABOOSE FROZEN YOGURT + COFFEE in February 2011.

I wasn’t sure what photography was going to look like for me in the Northwest. I wasn’t even sure how much margin I would have for it, being that I would now own a retail shop that would demand a lot of my time and attention.

When I moved to this new town I was pretty open-minded about what photography would look like for me. I am so glad I was…because my photography business is not the same as it was in Nashville. I quickly realized that my goal wasn’t to be THE wedding/family photographer in Montana. I was craving a season of personal work and shooting what I wanted to shoot. To experiment.  To have no boundaries. And that’s exactly what I am doing right now. Having our retail shop as our main source of income, this has allowed me to CREATE. Photography had become a “job” for me and I was losing my love for it. So, little did I know – this move across the country was really the best thing for me creatively.

Photography now consists of a few destination weddings and handful of family shoots a year…plus photographing a ton of work for my church, which I LOVE! I photograph bands once a month and I absolutely love it!

Keeping your mind OPEN….allows you to turn obstacles into opportunities!

Is there anything you miss about life before being a business owner? This is a trick question!

Of course the thought of “leaving work at work – at 5pm” is nice, but I wouldn’t trade what I get to do – day to day – for anything. I truly enjoy what I do and I love that I get to work and spend so much time with my husband everyday!

What inspires you? music | passion | vision | creativity | new ideas | fashion | little details | pretty things.

What has been your proudest creative moment? Most recently, I was contacted by one of my favorite and most respected bloggers, Elsie Larson of A Beautiful Mess, to collaborate on a photo project with her. Again, this is  where networking has paid off. I had never met Elsie in “real life” until I landed in Springfield, MO and she picked me up from the airport!  However, we had known of each other “online” and became friends as she was opening up her own retail shop “Red Velvet Art.” I had learned so much from her in the past so I was honored to get a message from her on Twitter saying that she wanted to talk with me about an upcoming project! It was an honor to collaborate with her.

Any artists/women/entrepreneurs/anyone you really look up to?

Artists:: Allister Ann [photographer], David Bean [photographer], Eli McFadden [photographer]…these are all friends of mine who work hard and are making a living at what they LOVE.

Women:: Elsie Larson of A Beautiful Mess,  Ez from Creature Comforts Blog, Vanessa of ButterflySparks, Brooke Boling of Firecracker Studios…again, friends of mine who are KILLING IT!

Entrepreneurs:: Seth Godin, Howard Schultz, Scott Belsky….no, these are not friends of mine [haha!], but I’ve read their books and they are inspiring! Levi Lusko is my pastor and can also be added to this list too. Pastors are entrepreneurs, right?

How many hours a week do you work (be honest!)? There’s a responsibility that comes with being a business owner and you tend to feel like the open sign is always ON.

When I was just doing photography I really tried to balance work with home life. I wanted to turn off the computer and not be editing all through out the night, while not being present with my husband. So, I created “work hours” which were usually 9am-5pm. That really is plenty of time…if you manage your time. Long coffee shop discussions needed to be managed…we creatives are pretty good at being relaxed with our time sometimes.

Now that we have the RED CABOOSE…it’s a little different. Our shop is open from 7:30am-9pm and 7:30am-11pm on the weekends. Reed and I actually work the shop – behind the counter- making coffees and weighing yogurt – about 9 hours every day, but it’s really hard to “leave work at work” when it’s your baby! It’s our responsibility!! It’s what pays our bills! So, we are always talking, thinking, dreaming about our business, but we have to be super intentional to turn our conversations towards something else….especially on date nights!

You’ve got $100 extra to spend on something for your business – what’s it going to be? I’m really wanting a WALCOM TABLET…so I would take the $100 and buy of those.

What one thing makes your life so much easier? STAYING FOCUSED. Staying on track and keeping a clear vision on what’s really important in life really makes a difference. It’s so easy to get distracted and caught up in what other people/creatives are doing and you end up consuming more than creating. With so much vying for our time and attention – it can be a dangerous place to be if you don’t have firm boundaries and a strong focus.

What are your top three priorities in life? My relationship with Christ is a huge priority in my life. I’ve lived a season  [or two] completely dependent on myself and it got me nowhere. I was actually backtracking, uninspired, experienced a loss of passion and inspiration. The Creator of the universe is my source of inspiration, therefore He is a huge priority in life.

My family is very dear to me. I lost my dad and younger sister in 2010 within 6 months of eachother. It was a tough year, indeed, but I have a perspective on family and on life that I never had prior to that. Life is short. Be intentional. Say what’s on your heart now, while you have the opportunity. Take a risk. Don’t take people or opportunities for granted.

To put my hands and time towards things that matter. With the perspective of life being short…and so busy…everything goes through the filter of “how beneficial is this to my life, family, future…” Of course there are projects, meetings, conversations that I take on because I want to pour into other peoples passions, dreams and visions, but I carefully consider how I am spending my time. I really have to. There was a time where I spent more time in coffee shops have more conversations than I knew what to do with. I want to be strategic and have an impact on peoples lives…and you can’t say YES to everything.

What keeps you awake at night? Currently…a kicking baby in my belly!!! All. Night. Long.

Do you have a mantra, something you repeat to yourself? A lesson that I learned from my pastor recently is…. “I’m not for everyone.” Not everyone is going to LIKE me. Not everyone is going to GET me. I am OK with this. This is a hard lesson to learn…especially in starting a business, when you really want to win everyone over and have everyone love what you do. Sometimes that happens, but in reality that’s not always the case. So, it was such a relief to know that this is OK.

My name is KELLI TRONTEL and I may not be for everyone…and I’m OK with that.

… 

Current favorite album to listen to?  John Mark McMillan

What calms you? Quiet time…whether that’s a break in my day or a walk around the block.

Accountant or DIY Finances? Accountant

When you’re working, do you like noise or silence? Depends on the project. I start the day off with music though.

 Want to get a glimpse of Kelli and her cute husband Reed in action?  They appeared on an episode of HGTV’s House Hunters last year, and it re-airs Tuesday night (if you’re in America, that is). Check your local listings.

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Do Your Dream | Michelle Smith

Do Your Dream is back, and I am so pleased to introduce you to someone I really, truly admire – Michelle Smith.

I met Michelle when I interviewed her for skirt! magazine three years ago, and I was completely captured by her beautiful aesthetic, her humble demeanor, and her unending creativity.  To top it all off, Michelle is incredibly generous with her knowledge and gifts, and has a way of bringing people together and inspiring them to collaborate.

Read on as Michelle tells you about herself, and about the three thousand things she has her hand to – all of them beautiful, thoughtful, inspiring.

Name: Michelle Smith

Age(ish): 32

Location: Raleigh, North Carolina

Business name: Michelle Smith

I am a product and textile designer, and a sometimes photographer and photo stylist. I also produce The Rock & Shop Market, a hip urban craft show in North Carolina featuring over 75 emerging designers selling their wares alongside local bands. And I founded indieNC an organization dedicated to promoting emerging artisans in North Carolina.


Your resumé in 10 words or less:
photographer, illustrator, pattern-lover, stylist, event producer, Mom, wife, creative facilitator, passionate food lover, writer
How did your dream begin? I’ve always had a creative bent and have been surrounded by the arts. My Dad is a skilled banjo and guitar player, my grandparents painters, and my Mom has an interior design background. In school I used to fill journal after journal with doodles and writing. I’ve just never really stopped.
What was the thing that finally gave you the courage to start? Not pursuing my own self-made path just didn’t seem like a viable option.

Have you made any embarrassing mistakes? Making mistakes is the one thing I do consistently. I think one of the keys to being successful at running your own business is learning how to deal with mistakes gracefully, and think quickly on your feet. You know what they say: “Anything that can go wrong, does go wrong.” I’ve found this to be true and that what is paramount to your happiness is really learning to embrace upsets as challenges instead of setbacks.

What advice would you give to someone trying to get the courage up to pursue their dream? When I was younger I really struggled with the idea of finding a future that could encapsulate all my passions and pursuits. I felt burdened by the constraints of academics and didn’t see how my unbridled need for creativity fit in to traditional jobs. I wish I had worried less and trusted more, had the confidence then that I have now.

What has been the single best investment you’ve made in your business? Giving myself the time and the space to fulfill them has been the best thing. Allowing myself to devote time to that which most inspires me is incredibly fulfilling.

What obstacles have you had to overcome? Being a stay-at-home Mom and business owner has been a challenging juggle but one that I am proud of taking on. I value being home with my daughter despite the fact that it has limited how much time I can devote to my business at this stage in my life.

Is there anything you miss about life before being a business owner? Just the consistent paycheck and having someone other than yourself doling out accolades. Being a business owner means at the end of the day you are the one making all the decisions and you have to make a lot of choices that only you can be accountable for.

What inspires you? Road trips, other business owners, anyone following their own passions no matter if they have a career or not. Food and cooking, photography, my friends, the color and patterns of everyday objects, textiles, interior design.

Any artists/women/entrepreneurs/anyone you really look up to? Amy Butler, Julia Child, my friends

How many hours a week do you work? My daughter is in preschool for about 12 hours a week, that is when I work. So honestly, probably about 10 hours a week. I’ve had to make compromises to the amount I can honestly accomplish and be an engaged stay-at-home Mom too.

You’ve got $100 extra to spend on something for your business – what’s it going to be? A pendant lamp for my studio that I’ve had my eye on.

What are your top three priorities in life? God, my family, living a fulfilled and creative life

What keeps you awake at night? Too many ideas, not enough time. However, I’ve learned in the past couple years to write everything down and to let things go – even great ideas if they are stressing me out and bogging me down.

Do you have a mantra, something you repeat to yourself? “I Trust You.” (‘You’ being God)

Quick-fire round:

Current favorite album to listen to? Gillian Welch: The Harrow & The Harvest

What calms you? I do yoga, I pray and sometimes I even meditate. I also like to get in my car with my camera and just drive.

Accountant or DIY Finances? My husband and I do it quarterly and then have an accountant file and check once a year.

Noise or silence while you work? Depends on the task. I tend to like silence when writing or doing thoughtful computer-driven work, but when I am working with my hands or creating a new pattern I like to listen to music, Fresh Air or The Splendid Table podcasts.

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Do Your Dream | Christy Knutson

Happy Monday, Happy April, and Happy Dreaming!

Do Your Dream is back , and this week I’m talking to Christy Knutson of Moxie Speak.  When I first got to know Christy, she was Christy Lee, and we were about 13 years old.  Okay, I was 13 years old.  Christy may or may not be a couple of years younger than me.  But who’s counting?

After high school, we went to different colleges, I went galavanting off round the world (as you may have heard), she went galavanting round the country, we both got married, and both ended up back in North Carolina, where we got thrown back together at a charity event Christy had organized while working for the MS Society.

It was fun getting to know Christy again as grownups – we met up for lunches, worked together professionally, and even took a sewing class together (where we made a horrific button-down shirt).

Now Christy’s got a cute baby girl, and is following her creative/entrepreneurial dreams (there’s got to be a better word to describe this: creatipreneurial?  entreative?).

Allow me to introduce you to Christy Knutson: communications expert, awesome party planner, and super mama.

Name: Christy Lee Knutson

Age(ish): 27

Location: Raleigh, North Carolina

Your business: Moxie Speak
Moxie means energy, pep, courage, determination and know-how. Moxie Speak is all about telling stories through a strategic cocktail of marketing, public relations, graphic design and social media.

Your resumé in 10 words or less: sailing camp counselor, waitress, nonprofit event manager, freelancer, communications professional, mother/business owner (a little over 10 words – is that allowed? :) )

How did your dream begin? It went like this: Little Miss Most Likely to Succeed enters college focused solely on her career. She experiences her first taste of love and something clicks. Her heart desires a family and career – in that order. She combines her love for writing and communications with her passion to serve the sick and hurting. Icing on the cake? She opens her own business where she can work from home and control her schedule for optimal baby/family time. Bliss!

Christy, her husband Jon, and their little cutie, Annazalie.

What was the thing that finally gave you the courage to start? Pregnancy and the lure of working on my own time with a cat in my lap.

What has been the biggest surprise about owning your own business? I’m a pansy. Negotiating contracts makes me want to hide. {I suppose I already knew I was something of a pansy…but the contract portion caught me off guard.}

Have you made any embarrassing mistakes? I accidentally told a gentleman in Babies R US that he had a big package. Ok…so maybe that doesn’t technically have to do with my business. But it was horrifying. You’re welcome.

What advice would you give to someone trying to get the courage up to start their own business? There’s no time like the present. Seriously…don’t wait. Get started today. Right now. This second. Living intentionally means ignoring your fears and not wasting time. Be smart but don’t waste time. We don’t have much of it, you know.

What has been the single best investment you’ve made in your business? A 9-hour-a-week nanny. Hallelujah! Sweet sanity.

Is there anything you miss about life before being a business owner? Collaboration. My favorite clients are those who bring previous marketing/communications experience to the table and challenge me.

What inspires you? Everything! My head spins much of the time because I see inspiration at every turn.

How many hours a week do you work (be honest!)? 15-20

You’ve got $100 extra to spend on something for your business – what’s it going to be? Entirely unnecessary office supplies. They make my heart race.

What one thing makes your life so much easier? Honest answer? My husband, Jon. He’s not so much a “thing,” but he makes all of this possible. Love you babe!

Christy and I worked together on this book - she designed, I edited.

What are your top three priorities in life?
Learning what it means {and how} to follow Christ.
Soaking up every second with my favorite people.
Helping those who are creating a more beautiful world tell their stories.

What keeps you awake at night? Snuggly cats

Quick-fire round:

Current favorite album: Gavin Degraw: Sweeter
What calms you? The sea
Accountant or DIY Finances? DIY finances…with a CPA best friend
Noise or silence while you work? Noise

Christy’s lovely portrait was taken by Ashley Perry Blevins, whose (maiden) name you may recognize from this post.

Don’t forget: there are still two days left to enter the Four Hats Press Giveaway and snag yourself some lovely, lovely Calendartines.

See you soon!

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Do Your Dream | Cory Bordonaro

Hurrah!  It’s finally time to kick off this Do Your Dream feature I’ve been harping on about for weeks.  My very first interview is with Cory Bordonaro, proprietress of Four Hats Press.  I met Cory when we were both editors at skirt! magazine back in 2008, and we became fast friends.  Since then, I’ve been delighted to watch Cory pursue her creative dreams with courage and gusto.

May I present, for your inspiration, Miss Cory Bordonaro…

Name: Cory Bordonaro

Age(ish): 26

Location: Birmingham, Alabama

Business name: Four Hats Press is a paper goods and letterpress business, specializing in custom designed and printed cards and invitations.

How did your dream begin? While working for a women’s magazine, I sought out a local couple doing some letterpress work on a small printing press out of their home. I interviewed them for the article, but ended up falling in love with their process. The textures were so rich, the start-to-finish, so labor-intensive and beautiful. After our time together, they could sense my interest. They invited me back and taught me how to print.

Just weeks later, the magazine I worked for ended up folding. The story I intended to write never went to print, but my own journey with letterpress had just begun. I sought out other local printers and soaked up their expertise like a sponge. Because of my new freedom, I decided to take a work-study position at the Penland School of Crafts where I solidified some foundational printing skills over eight weeks in the breath-taking mountains of North Carolina.

When I came home to Birmingham, I picked back up with some local printers, and gained experience wherever, however, whenever I could. (That often included driving for two hours, printing for eight, and then making the return drive—all in one day). I was a woman on a mission to learn, to print, to pursue this art at any cost. And, it was adventure at its finest. I’ve met so many characters on this journey, so many people as generous as the two who first opened my eyes to this art. In the spring of last year, I was able to buy my very own printing press!

What was the thing that finally gave you the courage to start? You’ve heard this before…but it was losing my job! There’s nothing like a wide-open schedule and a starting-from-square-one attitude to propel a person to pursue something that might sound senseless behind an office desk.

What has been the biggest surprise about owning your own business? I’ve been endlessly surprised at how people hear about what I’m doing. I’m not printing full-time (that is the dream, though!), but I’ve gotten a good bit of business from word-of-mouth.

Have you made any embarrassing mistakes? Oh, certainly. I did one wedding suite (we’re talking 1000 pieces of the finest paper around, tons of labor, lots of ink) and didn’t profit a single penny. I think I may have actually lost money on the whole deal. At the very beginning—and even still—I struggle with the pricing in a way that’s fair, in a way that gives value to the work I’m doing, but without turning away customers with sticker shock.

What advice would you give to someone trying to get the courage up to start their own business? Amos Kennedy, one of my favorite folk printers out of Gordo, Alabama once advised me to do just what he’s done: Find your bliss. Once you do, follow it.

What has been the single best investment you’ve made in your business? My press, of course. It’s a beast at 2000 pounds, but it’s proof that I’ve made a commitment to see this thing through. I call it Andy the Vandy (short for Vandercook—the model).

Is there anything you miss about life before being a business owner? I still kind of live in the best of both worlds with the security of a paycheck and benefits. So, I can’t quite answer that. Ask me when my passion becomes my paycheck. I might have a different story…

What inspires you? Oh, so many things. I love the domestic arts—cooking, quilting, keeping a home. I’m constantly inspired by things that happen in the kitchen, be it the utensils I use to make a batch of scones, fresh ingredients or the act of gathering around a table to share a meal with friends. So many of my interests converge in that room of the house, so it’s no surprise that many of my projects have had a culinary bent.

What has been your proudest creative moment? I think it had to have been that first risk to leave my life in Birmingham to pursue an education in the craft. The Lord proved faithful in the way that I would’ve never imagined. He totally paved the way for that to happen as it did.

Any artists/women/entrepreneurs/anyone you really look up to? Too many to count! I’ve learned a lot from printers/artists: Patrick Masterson, Beth Schaible, Bryan Baker, Amos Kennedy, Glen House, Katie Daniels, Sarah Pattison, among so many others. My stationery heroes are Anna Bond (of Rifle Paper Co. in Winter Park, FL) and Suann Song (of Simple Song and Studio Fifteen Eleven in Old Town Alexandria, VA).

How many hours a week do you work (be honest!)? On weeks during which I’ve got several printing jobs, I can go for 8 hours at the office, then come home and print two or three more. On a day of full-on printing, I can pull nine hours, easy.

You’ve got $100 extra to spend on something for your business – what’s it going to be? Good question. I’m still organizing my studio, so it’d probably be something from Ikea. My goal is to set up a clean, orderly studio that just aids in the creative process. I want the supplies to be in neat stacks, but the details and personality of the space to lie in the vintage-y finds like old bookcases, frames, and containers.

What one thing makes your life so much easier? My bone folder—it’s a piece of ivory that helps to create perfect scores and creases on greeting cards.

What are your top three priorities in life? Love and trust the Lord. Love and serve people in my life. Create.

What keeps you awake at night? Thinking of all the things I want to make, the ways that I can get to my goals, and what I’ll spend my Saturdays doing.

Do you have a mantra, something you repeat to yourself?  I’ve had a lot of words really speak to me at different points in my life. Right now, I’m stewing on these words from Sanders Boehlke’s song, “The Weight of Us”:

Cast off all of your sins. The time has come, let us be BRAVE.

Quick-fire round:

Current favorite album? The Lion’s Roar, First Aid Kit

What calms you? A slow breakfast

Accountant or DIY Finances? A little bit of both. I keep up with my own so that I can just hand the numbers off to a man who knows the system much better than I ever could.

Noise or silence while you’re working? Music, all the way. The entire two months at Penland are set to the soundtrack of Hall & Oates. I even created a dance of sorts with the press to the tune of “She’s Gone.”

You can find Four Hats Press online at etsy.  

Or, if you’re in Birmingham (USA, that is), at Urban Standard and City Arts Boutique.

Later this week, I’ll be hosting a giveaway of some of Cory’s so-pretty stationery, so check back in a couple of days to make sure you have a chance at it.

And don’t miss next week’s amazing Dream-Doer!

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